DTH - Making Indian TV Viewing Better

DTH is becoming prime mode of entertainment nowadays. Its bringing a revolution in TV viewing. The quality of picture got improved. We are now moving towards the digital picture quality. No VCD and DVD collections required if you are a DTH user. DTH has a collection of movies, its video on demand provides a good collection of movies. In fact now the multiplexes are scared of DTH, since DTH is show casing latest movies.

Some of the attractive features and applications of DTH, making it popular among the people are : Pause-Play Live TV (no Rewind Live TV), Save TV programmes on STB for Later viewing, interactive games and applications like (telephonic) shopping etc. I even read an article or rather say a blog saying DTH now reaches 18 million homes, it is the 13 percent of 134 million TV homes in India. It is getting Rs 3000 odd crore. For more Read : http://www.indiandth.com/2009/11/dth-industry-glimpse-of-profits-at-last.html

DTH for sure is better than Local Cable Operator. Though a new user switching from local cable to DTH faces the common adjustment problems. But once you are familiar with it, you find it easy to use. With additional options of shortcut keys, list of your favorite shows and storage of shows for later viewing, DTH is able to attract its customers.

Now the challenge for DTH is not only to attract Local cable users, but also to compete with its competitors. We got many options for the DTH services: Dish TV, Tatasky, Airtel, Sun Direct, Reliance Big TV and Videocon d2h etc. The competition is tough, each is trying to lower the price in order to attract customers. Though the price is more or less same, but what customer wants is a complete package of entertainment.What I found after researching on internet is that today Dish TV is leading and Tatasky is next to Dish TV. In my words Shahrukh (Dish TV) beats Aamir (Tatasky) and wins the top title. The competition is even going one step ahead, DTH Vs Multiplexes. On one hand I buy a ticket of Rs100 – Rs 150 from multiplex to watch a movie, plus other expenses. While on the other hand I am watching a movie for Rs75 – Rs 100, without spending on expenses. Not only this, you can watch it with your whole family and friends at one person's ticket money.

The future of DTH is bright, but with lots of competition. Because IPTV is also emerging in India, which I already talked about in my previous posts ( IPTV - big leap in Television viewing and WHY IPTV ). And not only this DTH till now is investing more than its gaining. The investment in each new movie telecast is really a challenge for DTH. Unlike multiplexes its not getting paid per head, its getting paid per home. Even the content cost is more than 50 percent for DTH services. Well every new technology faces competition but lets see how DTH beats the competition and gets customers.