Advertising is something helping huge as well as small brands reach public. Brands come with unique & attractive ideas in the industry and promote their products through advertisements. They try to cover everything their product has, in a single Ad and thus expect more customers. You can see the two different brands of same product type, competing with each other in the Ad world. When everyone is gaining something or other through the advertisements then why would TV Service providers stay behind. Specially today when the TV service providers are spreading like fire. We have cable operators providing TV services, then there are DTH / Digital / Satellite Televisions and IPTV. Different brands use these technologies & thus providing the TV service. The DTH technology, has a good number of brands : Airtel, Tatasky, Dish TV, Sun Direct, Big TV and D2H Videocon TV.
Dish TV is one DTH service provider that I feel updates its image very often in order to reach people. It signed a big star as its brand ambassador – Shah Rukh Khan, with a slogan: Wish Karo Dish Karo. It was quite attractive tag line and when king khan himself says them with his star style, people simply love it. After the success of Wish Karo Dish Karo, Dish TV switched over to Sabse Zyada Wish Karo. Currently they are bringing the happiness at homes by saying Ghar Aayi Zindagi. The sweet advertisement having adorable baby girl, SRK and Tisca.
TataSky also promoted itself with a big star – Amir Khan. Amir who is known for his quality of work created magic for tatasky too. People came to know about tatasky broadly. Not only the actor but its slogan was also catchy – Tatasky : Isko Laga Dala Toh Life Jhinga Lala. The latest tatasky ads have a puppet explaining all its applications in a nice way. And when talking about catchy slogans Sun Direct : Ghar Ghar mein Sun Tan tana tan is also a good slogan.
Videocon d2h is the new kid in the DTH market, its providing d2h DTH service. The more focus of d2h is on static media promotions i.e. Banners, Hording, posters etc. You can find d2h hording in almost every busy street of Delhi.
The IPTV market too is in the advertisement world to popularise itself. With iControl taking the initiative of promoting IPTV through advertisements. You can watch the iControl promo on channels like NDTV imagine, IBN 7, UTV Movies etc. When talking about the IPTV industry iControl plays a major role. iControl is in 22 cities of India which is the highest number of cities any IPTV service provider is available at, in India. MyWay is another IPTV service provider, but its doing much to reach the mass as much as iControl is. In fact big names like Airtel and Reliance are also jumping into the IPTV industry. The big brands have not yet reached the media to promote them, nor they are trying to reach public at a large scale. iControl wins the race in case of IPTVs. It is not only showing Ad with slogan : Taki Rishton mein pause na aaye but its getting itself in to the public with the help of social media. You can find iControl reaching public through twitter, facebook and orkut. Even Dish TV, Tatasky and SUN Direct too are using social media for promoting their products. The social media is becoming a good source of reaching the public. iControl recently had seminars and press conferences in order to reach people and get a good amount of customers. So the brands are not leaving any source behind for the promotions and thus reach the people.
Dish TV is one DTH service provider that I feel updates its image very often in order to reach people. It signed a big star as its brand ambassador – Shah Rukh Khan, with a slogan: Wish Karo Dish Karo. It was quite attractive tag line and when king khan himself says them with his star style, people simply love it. After the success of Wish Karo Dish Karo, Dish TV switched over to Sabse Zyada Wish Karo. Currently they are bringing the happiness at homes by saying Ghar Aayi Zindagi. The sweet advertisement having adorable baby girl, SRK and Tisca.
TataSky also promoted itself with a big star – Amir Khan. Amir who is known for his quality of work created magic for tatasky too. People came to know about tatasky broadly. Not only the actor but its slogan was also catchy – Tatasky : Isko Laga Dala Toh Life Jhinga Lala. The latest tatasky ads have a puppet explaining all its applications in a nice way. And when talking about catchy slogans Sun Direct : Ghar Ghar mein Sun Tan tana tan is also a good slogan.
Videocon d2h is the new kid in the DTH market, its providing d2h DTH service. The more focus of d2h is on static media promotions i.e. Banners, Hording, posters etc. You can find d2h hording in almost every busy street of Delhi.
The IPTV market too is in the advertisement world to popularise itself. With iControl taking the initiative of promoting IPTV through advertisements. You can watch the iControl promo on channels like NDTV imagine, IBN 7, UTV Movies etc. When talking about the IPTV industry iControl plays a major role. iControl is in 22 cities of India which is the highest number of cities any IPTV service provider is available at, in India. MyWay is another IPTV service provider, but its doing much to reach the mass as much as iControl is. In fact big names like Airtel and Reliance are also jumping into the IPTV industry. The big brands have not yet reached the media to promote them, nor they are trying to reach public at a large scale. iControl wins the race in case of IPTVs. It is not only showing Ad with slogan : Taki Rishton mein pause na aaye but its getting itself in to the public with the help of social media. You can find iControl reaching public through twitter, facebook and orkut. Even Dish TV, Tatasky and SUN Direct too are using social media for promoting their products. The social media is becoming a good source of reaching the public. iControl recently had seminars and press conferences in order to reach people and get a good amount of customers. So the brands are not leaving any source behind for the promotions and thus reach the people.
creating its own path, Dish TV is going place...every superstars are promoting it, is best testimony...
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