I wrote a lot on advertisements, some where criticized, some were admired. I always feel like writing what I want in an advertisement. In other way how I would have created an advertisement if I were an advertiser.
There are few things that I personally like in advertisements & would definitely consider before creating an advertisement :
By Concept what I mean is that an advertiser should first be
very clear with what he/she is gonna advertise for. The product's details, its key features, its effects/benefits and its strengths. Lets say like Vodafone (The Zoozoos) I know, I know I always talk about them, but can't help it they are actually the best and my favorite. The person behind Zoozoos knows what the product is "The Mobile communication Group", what is the key feature the product wants to flaunt in a particular Ad. What will be the use of that service i.e who will be benefited most should be targeted .
Uniqueness well what else do you want? Zoozoo has all the unique thing in it. Its look, its color, its shape, its language and its the real people in it, not the animated characters. Want to know some more unique things in advertisement world, Happy dent white's light concept (one where mode of light are the teeth), then Frooti's music through the slurps of it, going a bit back in time we loved 7 Up fido dido, Naukri.com's “Hari Sadu” , Favicol Ads. With uniqueness comes creativity, making something unique doesn't mean showing any thing which is different. Use your brain, your imagination and bring out the innovative creativity of yours.
There are few things that I personally like in advertisements & would definitely consider before creating an advertisement :
The concept,The Uniqueness and The Creativity & Innovation.
By Concept what I mean is that an advertiser should first be
very clear with what he/she is gonna advertise for. The product's details, its key features, its effects/benefits and its strengths. Lets say like Vodafone (The Zoozoos) I know, I know I always talk about them, but can't help it they are actually the best and my favorite. The person behind Zoozoos knows what the product is "The Mobile communication Group", what is the key feature the product wants to flaunt in a particular Ad. What will be the use of that service i.e who will be benefited most should be targeted .Uniqueness well what else do you want? Zoozoo has all the unique thing in it. Its look, its color, its shape, its language and its the real people in it, not the animated characters. Want to know some more unique things in advertisement world, Happy dent white's light concept (one where mode of light are the teeth), then Frooti's music through the slurps of it, going a bit back in time we loved 7 Up fido dido, Naukri.com's “Hari Sadu” , Favicol Ads. With uniqueness comes creativity, making something unique doesn't mean showing any thing which is different. Use your brain, your imagination and bring out the innovative creativity of yours.
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