Advertisement innovations for IPL – how good or bad they are

IPL... IPL... its everywhere these days. Loving the matches, maximum sixes, shots, the fully packed stadium, the noise of the crowd and the advertisements. As I wrote in my previous post, IPL every time brings something new in the advertisement world for example Vodafone Zoozoo. Even this time IPL brought some new Ads as well as new brands. Karbonn Mobile is one of the new brand seen during IPL season 3. Though the brand is exploring itself to the fullest in IPL but still the quality of advertisement lacks. I after seeing the Ad, got a weird impression. Can't see Karbonn mobiles even a bit close to Nokia, Samsung or sony ericsson . It just looked like another new mobile brand.

As I always believe advertisements have a great power, innovation & creativity. And have always loved watching them I would like to talk about the advertisements in this post. Talking about Mobile phone Ads, have you seen MicroMax's Ad starring Akshay, it attracts the viewers. Akki playing tennis with his mobile "Action sensors – The attractive feature". If you want to show mobile images only (like Karbonn) , then its better you go for static advertising of banners and posters, why TV? Didn't even liked The Axe effect Ad. It looks like they are just forcefully putting cricketers in the Ad, just to add the IPL flavor, the brands are just trying to fit things. I found it stupid seeing bunch of girls running after the player in the field coz of Axe. Idea Oongli cricket is still better, though my sister and mom discovered it now that its a contest going on where you have to guess the things that Abhishek asks during the IPL breaks. So according to me the advertisement should be understandable for the common people.

I saw Komolika (Uravashi dholakia) in Shahrukh khan's Nokia - Main Bhi Coach Ad, liked it. It had fun, comedy and a meaning, something that is catchy. In fact Nokia - Main bhi coach's another Ad of newspaper boy is also cool. Talking about sensible good Tatasky's collection of Cold war ads are also fun watching. Wife annoying the husband with the lift as she missed her serial because of her husband's cricket match, then another one of making noises of mixie and the toast one. All are similar in concept but still my favorite is the one showing lift. Good and proper use of the IPL. I even saw iControl IPTV's Ad starring Jassi (Mona Singh) using the cricket to highlight their Chill (time shift) feature.

At the end would like to express what I desire from the advertisements. No matter which season it is, the ads should be worth watching. A 30 sec Ad should take your attention completely. Picking a cricket season for ads doesn't mean just push the cricketers or cricket into it. Just relate the ad with your product and show it. Once people understand, they get attracted and your Ad spreads the magic. Whenever I talk about Ads I always admire vodafone zoozoos, they have no comparisons yet. Still waiting for something like them or better than them.

IPL Was a Different Experience This Time

Watching IPL on my TV is so much fun, all because of IPTV. I missed Mumbai Vs Delhi match on 17th and was really regretting it. All my friends were talking about Sachin's brilliant performance. But the regret was not much since my IPTV was there for making my regret vanish. In fact I had more fun watching the Mumbai Indians banging on & on. Loved the way Sanath Jayasuriya was caught, I even paused the moment just to see how high Yogesh Nagar jumped with his spinning body to catch. Just a brilliant catch by a brilliant fielder.

The experience of watching a cricket match on iControl IPTV was great, the best part was skipping of Ads. I watched the match without breaks. Hey! Don't feel jealous. At some point of times I was feeling like I am the third umpire, coz I was pausing, forwarding & rewinding the TV at my will. Must say iControl choose the right name. Dinesh karthik let it slip out of his hands but Match's every nick of time was totally under my control. When you watch a match like this (Mumbai Indian Vs Delhi Daredevils) you just wish to be a part of the Live audience. I felt like I am setting with the audience with my 5.1 channels audio.

There are lots of new players in IPL and while watching match we all wonder who this new player is? Here too, I simply paused the scoreboard and saw the players list with ease. Used this feature when missed the name of Yogesh Nagar (The new young player who caught Sanath). In fact pausing & reading the slogans/boards that lots of fans are holding was amazing, use to miss it earlier. Remember one sweet text of a fan saying "There are 2 types of batsmen 1. SACHIN 2......" (the camera moved and missed who the 2nd one is). No worries just pressed the rewind button & found who the 2nd one is "There are 2 types of batsmen 1. SACHIN 2. ALL D OTHER".

I was watching the match on Chill, Saurab Tiwari came for batting & the guests arrived. Simply watched the match after they left & from the very moment where I left. Its just pause, enter the time and start playing from where you left. Well I had all the comfort watching the match & gonna enjoy every match like this from now onwards. Don't worry will not miss all my Live matches.

IPTV from iControl has Cool feature too, with everything that Chill has, but for the LIVE TV. Yes I can become third umpire of LIVE match too (just kidding).

IPL, Advertisements and Zoozoos – Who is loved most?

IPL fever is ON and people are throughly enjoying it. Playing & Watching cricket is boy's passion & once the IPL season is ON, they go crazy. What about the gals, what do they like in cricket ? Especially now when IPL is all set to show its glamor in season three. Well even gals are enjoying cricket equally. Its no more the guys only, who are cricket freaks. Actually everybody is loving the cricket season - The IPL season.
Something that started with IPL and is loved equally is The ZooZoos. Infact Zoozoo grabbed a lot of non cricket lovers to watch cricket. ZooZoo came in IPL season 2 & they rocked. Whats more attractive about them is that they are not the animated characters. Yes there are real man & woman wearing the ZooZoo costume. Well I was amazed to see that & since then fell in love with them. [Check them here : Video 1 & Video2 ]
ZooZoo first came in IPL season 2 (April 2009) , & now they are back to rock IPL season 3 again. I remember they grabbed the social media too. I became their fan on Facebook & even participated in the "Complete the Zoozoo story" contest. It was fun watching the incomplete Ad and then guessing what will happen in the second half.
Well in season 3 of IPL ZooZoos have a lot on facebook. They are updating the new ads before showing them on TV, just to grab more fans & are providing E-cards etc. I am still following them on FB. And as far as TV is concerned we all are loving them even now. There are thousands of zoozoo fans & I can tell you one crazy fan, thats my Mom. I dare to touch the remote & my mom throws those heavy scolding bangs on me. She never lets me change the channel during the breaks. All because every new match has got a new innovation of zoozoos and she doesn't want to miss even a single one.
IPL this season is bringing something more with zoozoos. Its bringing a lot of new Ads of mobile devices and Television sets. Karbonn the new mobile phone is seen a lot on the screen of score boards. Though these Ads din't attracted me much. Another cell phone that can be seen in the IPL Ads is MicroMax, endorsed by Akki (Akshay Kumar). Akki is also endorsing LG 's 3D TV in the IPL Ads. Then there is videocon advertising its satellite TV. Lets see whats more in the IPL's Advertisement bag, till then I'll watch my favorite Zoozoos.

Changing Definition of News

One of the most important and influential roles that television plays in the life of many societies and individuals is, as the primary source of news, current events, and various opinions and world views, keeping people informed constantly about what’s going on in the world. Especially in today's 24/7 news channels era. While newspapers are still around, TV News is something people follow regularly. And while TV news have been around for many decades now, they are even more accessible and attractive to viewers.
The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. After the huge success of news programme 'Aaj Tak', TV Today Aaj Tak group, launched a 24-hour Hindi news channel with the same name 'Aaj Tak'. Within 11 months of its launch, Aaj Tak emerged as one of India's best news channel and was awarded Best News Channel award from Indian Television Academy Awards. The 'Sahara India Parivar' launched a 24-hour national Hindi news channel, Sahara Samay.
All these news channels had a great start. All were full of zest / enthusiasm & showed some really quality news or in other words lets say The Meaningful News. But as the time is passing news channels are lowering their quality day by day. The news is turning into Masala News. In words of Mr Bachchan in the movie Rann " TRP ke naam per sensationalism becha ja raha hai ". News channels today are not worried about the key issues, rather they are interested in TRPs. Not only this news channels sometimes show such stuffs which are exaggerated. Once news was supposed to be accurate & correct. Why its not so now ? Why can't news channels report something which is informative.
I remember, I read this blog talking about swine flu & the media spreading panic about it. Totally agreeing with this blog post, even I would like to ask news people that, is our system always on wrong path or its just the way you people turn it into your reports ? As lochanrajeev says, on one side you are saying swine flu's vaccination will take 6-7 months in India & when America says the same stuff with a little variations, we are praising them. May be thats not a big thing as we watch such news on regular basis but it is a big problem. It is something called creating panic by exaggeration. I am sorry to say that news media today is exaggerating everyone though its work is to awake the society, bring the revolution. And at the end another Rann dialogue that really touched me " Jahan Lakshya hona chahiye tha Khabrein aur madhyam huna chahiye tha paisa, wahan aaj paisa ban gaya hai lakshya or khabrein kewal madhyam "

Do watch this video http://www.youtube.com/watch?v=rNUTKAapXTA

Hope that brings some revolution in news world. Jago patrkaro get up & get awake.

Television - The Easy Learning Tool

What is the last thing that you learned from TV ? We learn from TV every time we watch it. What we learn is the question? TV is a wonderful teacher but it may also show things that you are not comfortable with. One should establish a limit on what you watch. Sitting with family while watching TV is something we all should follow. A good TV should be interactive, you should talk, discuss what you watch. Do the activities related to knowledge. A TV is something age-appropriate. Watching shows that are research based & are intentionally meant for teaching are beneficial.

You can make TV viewing fun for the whole family along with the learning. TV is a tool, just like any other media. Especially now when you get IPTV – The interactive TV. Using IPTV one can learn, plan what to watch, how much to watch and can actually interact with the TV. TV like iControl IPTV in India are making it possible. You get features like parental control, using which you set or plan what you want to watch and what you don't. There are cool features of play-pause-rewind called the CHILL & COOL feature. Interactive educational games help you learn a lot while having fun. And as mentioned earlier discuss what you watch, iControl IPTV has a brilliant facility for that. You get your TV shows recorded automatically. Whenever you feel like discussing a show you can simply watch the show, pause it wherever needed. And can have all DVD like features. All this is present in iControl IPTV 's CHILL & COOL feature. You get everything to watch on TV but its not necessary that you want to watch everything. Todays digital TV service provider's Pay-per-view lets you do that. You get parental control options with which you set what your TV should show.

The most important thing to remember when using television as a learning tool is that you’re in charge of the clicker. If you’re watching a video, you can pause it to discuss something funny or scary, or a behavior that you think is a great example for teaching your kids. If your kid wants to recall something you can go back to that part and can recall. This helps kids learn better and its more fun too. All thanks to today's technology, learning is so organized, easy and simple.