Monday, March 15, 2010

IPL, Advertisements and Zoozoos – Who is loved most?


IPL fever is ON and people are throughly enjoying it. Playing & Watching cricket is boy's passion & once the IPL season is ON, they go crazy. What about the gals, what do they like in cricket ? Especially now when IPL is all set to show its glamor in season three. Well even gals are enjoying cricket equally. Its no more the guys only, who are cricket freaks. Actually everybody is loving the cricket season - The IPL season.
Something that started with IPL and is loved equally is The ZooZoos. Infact Zoozoo grabbed a lot of non cricket lovers to watch cricket. ZooZoo came in IPL season 2 & they rocked. Whats more attractive about them is that they are not the animated characters. Yes there are real man & woman wearing the ZooZoo costume. Well I was amazed to see that & since then fell in love with them. [Check them here : Video 1 & Video2 ]
ZooZoo first came in IPL season 2 (April 2009) , & now they are back to rock IPL season 3 again. I remember they grabbed the social media too. I became their fan on Facebook & even participated in the "Complete the Zoozoo story" contest. It was fun watching the incomplete Ad and then guessing what will happen in the second half.
Well in season 3 of IPL ZooZoos have a lot on facebook. They are updating the new ads before showing them on TV, just to grab more fans & are providing E-cards etc. I am still following them on FB. And as far as TV is concerned we all are loving them even now. There are thousands of zoozoo fans & I can tell you one crazy fan, thats my Mom. I dare to touch the remote & my mom throws those heavy scolding bangs on me. She never lets me change the channel during the breaks. All because every new match has got a new innovation of zoozoos and she doesn't want to miss even a single one.
IPL this season is bringing something more with zoozoos. Its bringing a lot of new Ads of mobile devices and Television sets. Karbonn the new mobile phone is seen a lot on the screen of score boards. Though these Ads din't attracted me much. Another cell phone that can be seen in the IPL Ads is MicroMax, endorsed by Akki (Akshay Kumar). Akki is also endorsing LG 's 3D TV in the IPL Ads. Then there is videocon advertising its satellite TV. Lets see whats more in the IPL's Advertisement bag, till then I'll watch my favorite Zoozoos.

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