IPL... IPL... its everywhere these days. Loving the matches, maximum sixes, shots, the fully packed stadium, the noise of the crowd and the advertisements. As I wrote in my previous post, IPL every time brings something new in the advertisement world for example Vodafone Zoozoo. Even this time IPL brought some new Ads as well as new brands. Karbonn Mobile is one of the new brand seen during IPL season 3. Though the brand is exploring itself to the fullest in IPL but still the quality of advertisement lacks. I after seeing the Ad, got a weird impression. Can't see Karbonn mobiles even a bit close to Nokia, Samsung or sony ericsson . It just looked like another new mobile brand.
As I always believe advertisements have a great power, innovation & creativity. And have always loved watching them I would like to talk about the advertisements in this post. Talking about Mobile phone Ads, have you seen MicroMax's Ad starring Akshay, it attracts the viewers. Akki playing tennis with his mobile "Action sensors – The attractive feature". If you want to show mobile images only (like Karbonn) , then its better you go for static advertising of banners and posters, why TV? Didn't even liked The Axe effect Ad. It looks like they are just forcefully putting cricketers in the Ad, just to add the IPL flavor, the brands are just trying to fit things. I found it stupid seeing bunch of girls running after the player in the field coz of Axe. Idea Oongli cricket is still better, though my sister and mom discovered it now that its a contest going on where you have to guess the things that Abhishek asks during the IPL breaks. So according to me the advertisement should be understandable for the common people.
I saw Komolika (Uravashi dholakia) in Shahrukh khan's Nokia - Main Bhi Coach Ad, liked it. It had fun, comedy and a meaning, something that is catchy. In fact Nokia - Main bhi coach's another Ad of newspaper boy is also cool. Talking about sensible good Tatasky's collection of Cold war ads are also fun watching. Wife annoying the husband with the lift as she missed her serial because of her husband's cricket match, then another one of making noises of mixie and the toast one. All are similar in concept but still my favorite is the one showing lift. Good and proper use of the IPL. I even saw iControl IPTV's Ad starring Jassi (Mona Singh) using the cricket to highlight their Chill (time shift) feature.
At the end would like to express what I desire from the advertisements. No matter which season it is, the ads should be worth watching. A 30 sec Ad should take your attention completely. Picking a cricket season for ads doesn't mean just push the cricketers or cricket into it. Just relate the ad with your product and show it. Once people understand, they get attracted and your Ad spreads the magic. Whenever I talk about Ads I always admire vodafone zoozoos, they have no comparisons yet. Still waiting for something like them or better than them.
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