Monday, March 8, 2010

Changing Definition of News

One of the most important and influential roles that television plays in the life of many societies and individuals is, as the primary source of news, current events, and various opinions and world views, keeping people informed constantly about what’s going on in the world. Especially in today's 24/7 news channels era. While newspapers are still around, TV News is something people follow regularly. And while TV news have been around for many decades now, they are even more accessible and attractive to viewers.
The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. After the huge success of news programme 'Aaj Tak', TV Today Aaj Tak group, launched a 24-hour Hindi news channel with the same name 'Aaj Tak'. Within 11 months of its launch, Aaj Tak emerged as one of India's best news channel and was awarded Best News Channel award from Indian Television Academy Awards. The 'Sahara India Parivar' launched a 24-hour national Hindi news channel, Sahara Samay.
All these news channels had a great start. All were full of zest / enthusiasm & showed some really quality news or in other words lets say The Meaningful News. But as the time is passing news channels are lowering their quality day by day. The news is turning into Masala News. In words of Mr Bachchan in the movie Rann " TRP ke naam per sensationalism becha ja raha hai ". News channels today are not worried about the key issues, rather they are interested in TRPs. Not only this news channels sometimes show such stuffs which are exaggerated. Once news was supposed to be accurate & correct. Why its not so now ? Why can't news channels report something which is informative.
I remember, I read this blog talking about swine flu & the media spreading panic about it. Totally agreeing with this blog post, even I would like to ask news people that, is our system always on wrong path or its just the way you people turn it into your reports ? As lochanrajeev says, on one side you are saying swine flu's vaccination will take 6-7 months in India & when America says the same stuff with a little variations, we are praising them. May be thats not a big thing as we watch such news on regular basis but it is a big problem. It is something called creating panic by exaggeration. I am sorry to say that news media today is exaggerating everyone though its work is to awake the society, bring the revolution. And at the end another Rann dialogue that really touched me " Jahan Lakshya hona chahiye tha Khabrein aur madhyam huna chahiye tha paisa, wahan aaj paisa ban gaya hai lakshya or khabrein kewal madhyam "

Do watch this video http://www.youtube.com/watch?v=rNUTKAapXTA

Hope that brings some revolution in news world. Jago patrkaro get up & get awake.

No comments:

Post a Comment

Please Vote here